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Responsibilities

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our social media presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimise spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimise user experience

  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimise user funnels

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate

Requirements

  • Bachelor's degree in marketing or IT or a related field

  • Proven working experience in digital marketing

  • Able to demonstrate experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimising landing pages and user funnels

  • Experience with multivariate experiments

  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

  • Working knowledge of ad serving tools

  • Experience in setting up and optimising Google Adwords campaigns

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement


Basic skills

  • Good time management and planning skills

  • Good interpersonal skills

  • Excellent written and verbal communication skills are essential

  • Able to meet multiple project deadlines and demonstrate good attention to detail

  • Experience in communicating multi-culturally

  • Able to demonstrate an understanding of the needs of customers

  • Able to work individually as well as part of a team

  • Ability to meet deadlines with minimal supervision

  • Proficient in Ms Office (Word, Excel and PowerPoint)


Helpful Skills

  • Ability to work as a team member

  • Readiness to accept and face challenges

  • Ability to stay in good physical condition

  • Ability to remain calm in stressful situations

Salary Range

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Digital Marketer

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